The CFO of the equestrian world
Stable management, marketing and CFO services for premium equestrian businesses: informed by numbers, data and evidence, not intuition.
2004
independent advisory practice for over 20 years
1
dedicated point of contact for every matter
Proposal
in writing after your complimentary consultation
Discreet
your financial information stays confidential – always
A changing equestrian market
Costs are rising, and so are expectations. The businesses that succeed understand their costs and communicate clearly what sets them apart.
Minimum wages, bedding, hay and energy have become significantly more expensive. Many livery prices no longer reflect today's costs.
Horse owners research online before making contact. If your online presence falls short, you may never make their shortlist.
Discerning clients will pay for quality when they can see its value. Positioning makes the difference.
€13.90
statutory minimum hourly wage since January 2026
Source: 2026 minimum wage adjustment
€614
Monthly cost per occupied stable, excluding VAT, including owner's remuneration
EquiFinance illustration, 32 stables
€789
cost-covering price including VAT – prices often charged are €600–700
Illustration, 8% allowance, 19% VAT
−€14,668
Annual result for the example yard despite 95% occupancy
A premium is earned – from clients who recognise quality.
Services
Good marketing attracts premium clients. Sound financial insight makes those relationships profitable. We bring both together.
PILLAR 1 · CFO
Professional financial management tailored to your business – without an in-house finance department.
PILLAR 2 · MARKETING
For yards, farriers, trainers and equestrian service providers: a presence that attracts clients who value quality and are willing to pay for it.
For new yard owners, trainers, riders and equine physiotherapists: a plan that gives lenders confidence.
Indoor arenas, paddocks and yard loaders: investment appraisals and lender documentation. Finance arranged through partners.
Stable cost & profitability analysis
A quick assessment of your whole business: annual result, cost per stable and the price that sustains your yard. We develop a complete stable cost & profitability analysis with you across livery, schooling, lessons, breeding and trading. The default settings reflect our example yard with 32 stables.
Your yard's annual result
−€14,668
per year
Your price is €106 below the cost-covering price. Across all stables, this creates a monthly shortfall that your business must absorb.
Request a full stable analysisSimplified guidance, not tax advice.
Wages, feed, bedding and energy costs rise each year. We identify the price adjustments needed and help you communicate them to your clients.
Automated feeding, muck removal equipment or stables with individual paddocks: we calculate when an investment pays for itself through labour savings.
A review of tenancy, leasing and supply contracts, focusing on terms and conditions.
Waiting lists instead of vacancies, supported by schooling, lessons and services that genuinely pay.
Horse trading ROI calculator
Purchase price, pre-purchase examination, schooling, livery, competitions, commission, VAT, capital and risk: calculate your return, your break-even sale price and the maximum purchase price worth paying.
ROI by sale price and holding period.
| Holding period | Sale −20 %€36,000 | Sale −10 %€40,500 | Sale ±0€45,000 | Sale +10 %€49,500 | Sale +20 %€54,000 |
|---|---|---|---|---|---|
| 6 months (−2) | -24.2% | -15.3% | -6.5% | 2.3% | 11.2% |
| 8 months (±0) | -30.7% | -22.5% | -14.3% | -6.2% | 2.0% |
| 11 months (+3) | -38.9% | -31.5% | -24.2% | -16.8% | -9.5% |
| 14 months (+6) | -45.7% | -39.0% | -32.3% | -25.7% | -19.0% |
Our approach
Step 1
We get to know your business and understand where you want to take it.
30 minutes · complimentary
Step 2
Finances, contracts, brand presence and client mix: we review the full picture.
On site or online
Step 3
You receive financial analysis, positioning and practical actions with a measurable impact in euros.
In writing & in discussion
Step 4
If required, we support you as interim CFO and put your marketing into practice alongside you.
Monthly or quarterly
Who we work with
We work with yards and business owners who deliver quality and want to attract clients who appreciate it.
For yards offering excellent horse care that need fair prices reflecting their costs.
For breeding businesses seeking clear figures for rearing, stud fees and sales.
For equestrian professionals managing schooling, teaching and horse trading as a business.
For equestrian service providers seeking a polished presence and sound pricing.
Horses & partners
We work with professional showjumpers and know the market from within. That insight supports you when buying, selling and travelling.
We connect buyers and sellers of sport and leisure horses through our network of riders, trainers and clients.
We invest our own capital in talented jumping and dressage horses, alongside professionals who train and compete them.
We assess the horse, the price and the documentation before you commit.
Our well-maintained horsebox for competitions, veterinary visits or a move to a new yard.
Horsebox hire
Hire our well-maintained horsebox for a day or a weekend. You drive; we provide a thorough handover before you leave.
Enquire about horsebox hirePartnerships & network
The right specialist for each question, coordinated through one dedicated contact.
Training, competing and marketing sport horses.
Professional training and competition expertise.
Finance for facilities, arenas and machinery.
Protection for your business, horses and liabilities.
Expert support with taxation, contracts and equine law.
Recruitment, employment contracts and working-time arrangements.
About us
For over 20 years, we have independently advised businesses and their owners on financial matters. EquiFinance Advisory brings that experience to the equestrian world: business management, finance and marketing, with a team that understands the sport and the industry from within.
“For us, expertise means backing every recommendation with numbers.”
2004
independent business advisory practice
CFO
Corporate-level financial management for your business
Network
Professional riders, banks, insurers and tax advisers
Our principles
Over 20 years of experience advising businesses and their owners.
A written proposal after the initial consultation, with no hidden costs.
No guesswork: we show the financial impact in euros.
Your financial information and documents are treated in strict confidence.
We are happy to discuss references from yards and business owners in a personal conversation.
FAQ
They belong together: marketing brings the right clients, while financial analysis ensures each relationship is worthwhile. Improving only one means missing opportunities.
Just 30 minutes of your time. We discuss your situation and whether we can help. You then receive a written proposal.
No. Your tax adviser handles your accounts and taxation. We are happy to coordinate directly with them.
To begin, we need your latest management accounts or annual financial statements, livery agreements, and leasing and tenancy contracts. We work through any gaps together.
Across Germany, in person at your premises or online through video calls and shared documents.
We prepare finance applications and compare offers. Insurance policies and loans are concluded directly with our specialist partners.
Contact